Grassroots Unwired Values Proposition
Grassroots Unwired is built on the philosophy that mobile-first technology can be customized and used for the greater good. From helping to get more progressive candidates elected to office up and down the ballot, to Non-Profit organizations working to save our environment, balance inequality and make a difference in their communities and yours.
When the Human Rights Campaign wanted to enhance fundraising in the field, they turned to us.
When the Democratic Congressional Campaign Committee needed to give their top targeted races a critical advantage in the field, they turned to us.
When the best of Progressive America wants a custom solution to take their field operations to the next level, the only choice is Grassroots Unwired.
Grassroots Unwired Story
Grassroots Unwired was founded under the simple principle of making use of technology to grow your constituent base, raise more money, and capture information that is turned into useful data for any campaign or organization. And most importantly, be mobile.
CEO, Russ Oster was in a campaign strategy meeting for a statewide campaign in New Jersey when the talk turned to the field program. The campaign manager remarked, “We’re about to spend thousands of dollars on people going door-to-door and we have no idea if they’re doing what they’re supposed to be doing and, if they are, we’ve got to enter all that data into a computer.”
This “light bulb moment” created an opportunity for Russ to do the research and create a prototype. He realized this type of technology could save large-scale campaigns and advocacy organizations hundreds of hours in staff time entering data manually and improve the face-to-face experience allowing for more dollars raised, more members signed up, and more actions taken.
Russ and his team took the idea and the proof of concept from the New Jersey campaign, packaged it up and then entered the DreamIt Ventures start-up accelerator, awarding Grassroots Unwired $25,000 and acceptance to the program in Philadelphia. After successfully completing the incubator, Grassroots Unwired was able to attract the financial backing of Ben Franklin Technology Partners.
After becoming the dominant technology tool in the progressive political campaign world, non-profits began coming to Grassroots Unwired to see if the technology could be further customized to meet the similar needs of their advocacy efforts. Word of mouth and the idea of customized capabilities brought in a roster of enterprise level political clients like the Democratic Congressional Campaign Committee (DCCC), several high-profile political field consulting companies and eventually some amazing Non-Profits like the Fund for the Public Interest, Human Rights Campaign, Clean Water Action, and Friends of the Earth.