As a major band’s concert tour kicked off in Vancouver in May, then continued to travel through the US, Europe and South America, the ONE Campaign, the campaigning, and advocacy organization of nearly eight million people around the world, has been setting up shop at stadiums across North America to generate support from concertgoers in the fight against extreme poverty and preventable disease. To facilitate the actions taken by concertgoers, ONE has been traveling with the Grassroots Unwired mobile platform!

Concertgoers are asked their country of origin and based on their response are presented with a digital letter or petition that they are asked to sign. ONE loaded 13 different letters into the app and using GRU’s randomization technology, ensures that there are a variety of messages being delivered. We even give them the ability to customize each letter by allowing people to write a personal message within the text of the letter.

Those letters are then sent to a member of the U.S. Senate or another public official and all the data is added to the ONE’s ActionKit instance in real time.

ONE is dedicated to making a real difference around the globe and we couldn’t be prouder that they are using our tech to make their work more efficient and effective.

Request a meeting below to see how Grassroots Unwired can enhance your field program too!

Grassroots Unwired goes on tour