Political Campaign Software: 9 Tools to Manage Your Campaign

Political Campaign Software: 9 Tools to Manage Your Campaign

Political campaigns have evolved dramatically over the past few years, and today, modern campaigns require modern software solutions to connect with voters. To meet these changing needs, there are a variety of political campaign software solutions available, though with such a large section of choices, it can be difficult to determine which one is right for your campaign. 

Given the complexity of today’s political campaigns, there are many different types of political campaign software designed to address various aspects of your campaign. Some solutions have more broad utility, while others are more specialized. 

To help you determine what types of political campaign software you’ll need, this article will explore nine of the top tools available. These solutions range from all-in-one platforms to software specifically designed for one or two core campaign needs.

Let’s get started with the top political campaign software available: Grassroots Unwired. 

Top Political Campaign Software for Canvassing – Grassroots Unwired

With a suite of tools including canvassing software, peer-to-peer texting tools, and a legislative advocacy app, Grassroots Unwired is the top political campaign software solution for advocacy organizations. Grassroots Unwired’s scalable tools are designed to help all campaigns succeed, whether they’re operating at the local or national level. 

Grassroots Unwired’s approach helps grassroots campaigns go digital and ensures they make the transition from traditional to virtual smoothly. Particularly, their canvassing software is built to help upgrade campaigns that still rely on pens and clipboards with new, more efficient technology. Plus, while Grassroots Unwired promises an upgrade, their intuitive software ensures campaigns have digital versions of all the tools they’re used to and need, while also adding some notable improvements. 

What are the best features of this political campaign tool?

With Grassroots Unwired’s canvassing software, your campaign will have access to:

• Turf-cutting and canvassing management. Manage and divide your canvassers by assigning them responsibilities and designated canvassing areas easily. 

• Real-time reporting. Keep track of your canvassers’ progress to navigate challenges and take advantage of opportunities immediately as they come up. 

• Script-branching. Help your canvassers navigate conversations and ensure they hit all of your campaign’s major talking points with advanced script-branching and multilingual scripts. 

• PCI-compliant donation capture. Allow your canvassing team to collect donations when they connect with supporters by using Grassroots Unwired’s integrated and secure donation capture tool. 

• Face-to-face communication. Let your canvassers connect with potential supporters from the comfort of their own homes with face-to-face conferencing tools. Instead of knocking on doors, they can arrange online meetings to talk one-on-one about your campaign, even while physically distant. 

How much does this political campaign tool cost?

Learn more about Grassroots Unwired’s political campaign software by requesting a demo.

Political Campaign Software for Volunteer Management – Mobilize  

Mobilize’s political campaign software is designed to help advocacy organizations attract and retain more volunteers. Their platform claims to double volunteer sign-up rates, while also saving organizations between 5-10 hours per week for each staff member thanks to all of their automated management tools.  

What are the best features of this political campaign tool?

Mobilize has a variety of features, including:

• Volunteer network. Campaigns that use Mobilize are granted access to their extensive network of over 4 million supporters, allowing your campaign to recruit volunteers and connect with other organizations. 

• Automated communication. Mobilize frees up your team’s time by helping you stay in touch with supporters using automated emails and text messages that can be personalized with your supporters’ data. 

• Easy volunteer form creation. Easily create and edit volunteer sign-up forms without needing any coding or web design experience. 

How much does this political campaign tool cost?

Learn more about Mobilize by requesting a demo. 

SMS Political Campaign Software – Tatango 

Text donations have become more popular due to text messages’ high-open rates and efficiency. With their claims of being America’s number one SMS software for political campaigns, Tatango arms campaigns with the ability to store and manage phone numbers, send mass text messages, and securely collect donations via text. 

What are the best features of this political campaign tool?

By using Tatango, your campaign will have access to the following features:

• Message customization. Tatango’s message builder lets campaigns craft custom, targeted campaign messages that can then be delivered to millions of supporters in just a few clicks. 

• Support segmentation. Create unique text message mailing lists to ensure that you send your messages to the right supporters at the right time. 

• Integrations. Tatango integrates with a variety of other political software and constituent management tools, from campaign-specific tools like ActBlue to more general solutions such as Salesforce.  

How much does this political campaign tool cost?

Learn more about Tatango by requesting a demo.

Cloud-Based Political Campaign Management Software – Aristotle  

Aristotle’s cloud-based political campaign management software is a three-in-one tool built to help campaigns with fundraising, compliance, and accounting reporting. With this robust solution, campaigns can manage all of their data in one place without having to tediously export and import data or maintain separate databases. 

What are the best features of this political campaign tool?

Aristotle’s campaign management software comes with a suite of tools, including:

• Dynamic support profiles. Track your interactions with each donor and use Aristotle’s donor insight features to see each of your donors’ giving potential, allowing you to connect with donors and create targeted fundraising messages. 

• Reporting tools. Aristotle comes with a variety of reporting tools, including simplified compliance reports that can help your team quickly catch and correct errors. 

• Free 24/7 support. If you ever run into a technical issue, Aristotle’s team is available 24/7 to help. Plus, their team offers user training, allowing your campaign to hit the ground running with your new software. 

How much does this political campaign tool cost?

Get in touch with Aristotle’s team to learn more about their political campaign platform. 

Best Political Campaign Crowdfunding Software – Fundly

Political campaigns require donations from many supporters. If you’re looking to set up a crowdfund for your campaign, consider Fundly’s crowdfunding platform. Fundly’s crowdfunding tools are designed to allow both individuals and organizations to create attractive, user-friendly crowdfunding pages they can share with their supporters. 

What are the best features of this political campaign tool?

With Fundly, your campaign has access to crowdfunding features like:

• Customizable donation pages. Make your campaign’s crowdfunding page your own with customization features that let you add images and videos to create an interactive slideshow. 

• Easy sharing tools. Fundly’s Facebook OpenGraph integration automates social media sharing, helping you showcase just how active your campaign is to your followers. 

• Mobile-friendly options. Fundly’s campaign pages are optimized for all devices, meaning your supporters can give with ease from their desktop computers, tablets, and mobile phones. 

How much does this political campaign tool cost?

Contact Fundly to learn more about starting your campaign. 

Political Campaign Software for Democratic Campaigns – ActBlue

ActBlue is a donation management tool built specifically for political campaigns for Democratic candidates. Having raised nearly $10 billion online since 2004, their free fundraising platform aims to help grassroots campaigns for Democrats capture as many donations as possible.

What are the best features of this political campaign tool?

Democratic candidates using ActBlue will have access to a variety of tools, such as:

• A/B form testing. Figure out which of your forms and messages are getting the highest conversions by comparing multiple versions against each other with A/B testing. 

• Tandem fundraising. ActBlue’s unique tandem fundraising feature lets multiple campaigns and organizations work together through shared donation forms, allowing donors to give to multiple organizations at once. 

• Single-click payment system. ActBlue’s express lane single-click payment system lets campaigns embed donation links in emails, letting supporters donate in just one click. 

How much does this political campaign tool cost?

ActBlue is a free fundraising platform. Learn more about ActBlue by getting in touch with their team. 

Political Campaign Website Builder – SnapSite

Your political campaign’s website will be one of the first places potential voters look to learn more about your campaign. You can get your site up and running fast with SnapSite’s political campaign website builder. Campaigns that sign up with SnapSite can use their tools to build their website themselves or hire SnapSite’s team to design a modern website for them. 

What are the best features of this political campaign tool?

By using SnapSite, your political campaign will have access to: 

• Website templates. Your organization can get started by filling out SnapSite’s registration form, which then creates sample pages for you to edit and add in your campaign’s details. 

• Online form builder. Create and publish key forms to your website, such as donation, volunteer, and event registration forms. 

• eCommerce store. SnapSite’s ecommerce store allows political campaigns to earn more by setting up online stores to sell campaign merchandise. 

How much does this political campaign tool cost?

SnapSite has three plans, starting at $29.99/month. 

User-Friendly Political Campaign Software – ISPolitical 

ISPolitical describes their political campaign tools as “political software for humans,” centering its user-friendliness and effective back-end management features. Their software combines a user-friendly interface with advanced analytics tools, allowing political campaigns to gain new insights into their donors and fundraising potential. 

What are the best features of this political campaign tool?

ISPolitical has a variety of features, including:

• User-friendly email builder. ISPolitical’s drag-and-drop email builder lets campaigns create custom emails in minutes without needing to know how to code. 

• Pre-filled forms. Let your supporters sign up to donate, volunteer, or get involved with your campaign faster with pre-filled forms that use their data to automatically populate basic fields such as contact information. 

• Easy integrations. Every form you create with ISPolitical is integrated and connected to your account, allowing you to track and manage all of your data through one secure tool. 

How much does this political campaign tool cost?

Contact ISPolitical’s team to learn more about their software. 

Political Campaign Fundraising Agency  – Donor Voice

If your campaign needs hands-on assistance to refine your outreach strategy and connect with donors, consider partnering with a fundraising agency like Donor Voice. Donor Voice approaches fundraising by applying behavioral psychology principles. They seek to help organizations understand why donors take specific actions, and then help them create a strategy that leverages these behaviors to earn and retain more supporters. 

What are the best features of this political campaign tool?

By partnering with Donor Voice, you can improve your donor outreach strategy using their various services, such as: 

• Supporter insights. Learn why your supporters take specific actions with help from Donor Voice. Discover your supporters’ motivations, identities, and personalities and how these attributes impact their giving. 

• Communication and messaging testing. Donor Voice can audit your current communication and messaging strategies to help offer data-backed recommendations for improvement. 

• Journey mapping. Donor Voice helps campaigns map out their strategy to take them from their starting point to their desired donor outreach and retention goal. 

How much does this political campaign tool cost?

Reach out to Donor Voice’s team to start your partnership and get a price estimate. 

Conclusion

As you can see, there are a variety of political campaign software solutions available designed to help with every aspect of your campaign. Assess your campaign’s needs to determine what features are must-haves for your organization before exploring your options. Take careful note of each solution’s scalability, user-support features, and cost to ensure you’re choosing a political campaign tool with the features you need that will aid you throughout your entire campaign.

To help your campaign begin your search and learn more about how political campaign software can support your organization, explore these resources on advocacy and launching a tech-driven campaign:

• Advocacy Software: 14 Top Platforms to Inspire Action. Your political advocacy campaign can reach new heights when backed by the right software. Explore these solutions to find the right platform for your campaign. 
• Peer-to-Peer Fundraising Software: 15 Inspiring Platforms. Peer-to-peer fundraising leverages your supporters’ connections to earn your campaign more support. Learn how peer-to-peer software can aid your campaign by exploring these inspiring software solutions. 
• Gaining Support for Your Cause: 9 Campaign Canvassing Tips. Canvassing is a staple of a successful political campaign. Learn how to support your campaign canvassing team and make the most of your canvassing software with these tips.